Get Ghosted by Barrio Bravo
Barrio Bravo is a ghost kitchen (also known as a virtual kitchen or dark kitchen) located inside Orale’s Jersey City and Hoboken restaurants, featuring a tight menu of burritos, dips, and chips. What on earth does that mean? Below we outline some of the FAQs around ghost kitchens and what they mean in the context of Barrio Bravo and Orale. But to cut straight to the chase: this is a good way to get ghosted.
What Is a Ghost Kitchen?
A ghost kitchen is not a haunted kitchen, though that would be a reasonable guess. In the dining world, a ghost kitchen refers to a delivery-only model of operation. It has the energy of a restaurant without the restaurant part. No tables, no chairs—and often not even the space for either. Ghosts kitchens, though not a new concept, have grown in popularity since the onset of the pandemic, and have become a cornerstone of hospitality’s new normal as indoor dining remains restricted and customers are eating at home more frequently.
But Orale Is a Restaurant! It Has Tables!
It is and it does! Ghost kitchens are often off-shoots of a successful brand or restaurant with a hyper-focused concept and a strong digital marketing presence. They don’t necessarily need to exist in the same building, but in this case, they do. And Orale is still serving all of the classics you know and love—available if you stop by for outdoor seating, as well as for pick-up and take-out. Barrio Burrito is now a part of that bigger picture.
So, How Is Barrio Bravo Different from Orale?
Orale didn’t just add burritos to the menu. Barrio Bravo is an extension of the Orale world and vision nestled inside the existing restaurants. It has its own website and its own menu. What it has in common with the mother brand is the surprising flavor additions to traditional and beloved dishes.
How Does a Ghost Kitchen Work?
Much like you think it would! Order what you want from the menu for pick-up or contactless delivery. Simple and direct.
How is a Barrio Bravo Burrito Different from Other Burritos?
Like other burritos, Barrio Bravo burritos do not believe less is more. But the “more” in these burritos is delightfully over-the-top and imaginative.
The coconut shrimp burrito has fried coconut shrimp, red thai curry aioli, lettuce, coconut rice, edamame, red cabbage slaw, and pear salsa with coconut thai curry aioli ($22). The truffle ribeye has chili-lime marinated black angus ribeye, arugula, pickled tomatillo salsa, caramelized onion, crema mexicana,blue cheese, rice & beans, and charred habanero guac with truffle queso dipping sauce ($27). And don’t forget some cheddar queso, but would you ever ($7)?
